Who doesn’t love Dorito’s? Nacho, Cool Ranch, Flamin’ Hot, whatever you fancy, they’re a classic and delicious snack. But for as long as they have existed, eating them has come at a price – Dorito’s fingers, the unshakeable film of Dorito’s dust that ends up all over everything you touch unless you clean your hands after each chip.
But your clothes, furniture, pets, and gaming controllers no longer have to live in fear, for the Dorito’s Towel Bag is here, giving Dorito’s lovers a way to clean their hands while eating their favorite snack.
Why it’s hot
It’s a beautiful example of a brand embracing its essence, while improving its experience. Dorito’s dust is part of what makes Dorito’s the chip they are. But instead of eliminating it and changing the product, they created a new one to embrace their product’s dark side.
Bark, the company behind subscription service BarkBox, is opening a dog park in Nashville. It will provide a place where dogs can roam free off their leashes, while serving as a social gathering spot for their human friends.
Of course, there will be Bark branded toys and treats for dogs to try, with a selection available for purchase. There will also be free WiFi, a coffee shop, and weekly programming including live music and beer tastings.
To access BarkPark, dog owners will have to purchase day passes for $19 or select a membership package, with options for four-week ($49) or seasonal passes ($78). The members, however, are the dogs – which means any two humans can accompany the dog on any given visit. The pass can conveniently be shared by different family members and with dog sitters.
The Nashville location will open on September 8th for three months until its closed for the winter, giving Bark the chance to test and learn before considering opening up additional locations.
Why It’s Hot:
BarkPark seems like a natural brand extension with high potential. They already do a great job of fostering loyalty among passionate dog lovers, and providing a place that owners and dogs can enjoy together will only cultivate that loyalty further.