AccorHotels launched something it calls the Seeker Project, a program that uses your heartbeat and instinctual reactions to different scenery to show you places its algorithm thinks you may want to visit.
There’s a website version anyone can try, but the whole thing started when a number of influences were invited to Toronto and “asked to wear a headband to monitor their alpha and gamma brain waves and wrist cuffs that measured their heart rate and skin response. The experience then determined whether that person was an introvert or extrovert, sought tranquility or adventure, or preferred modern to rustic environments.
The biometric data was then processed through a custom algorithm and produced into a psychographic illustration and the visitors received recommendations for dream destinations based on their personal data.”
It provided results looking something like the ones I got below:
“You are craving a chance to reconnect with the world in a warm destination. You have a preference for classic and traditional surroundings and need to recharge in a spa getaway. You feel most at home in the serenity of the outdoors. A romantic getaway is what your heart wants.”
Why It’s Hot:
We can think we know what we want, and go after it, but how do we know there isn’t something else we really want? Using unconscious signals to make suggestions will allow them to help us uncover things we may never have known otherwise. Granted, it’s not revealing serious information like other biometric products we’ve seen recently. But, it’s interesting to see what’s possible now that we’re able to tap into biometric data in new ways.