With so much data and so many tools, many companies are now issuing dashboards to bring everything together.
The latest is NewBrand, a provider of customer experience software for social listening, analytics, and reputation management. The Washington, D.C.-based company is today launching its new Command Center to surface the most important information in its system.
Any differentiation can help a social monitoring platform distinguish itself in an increasingly crowded category.
“You can [go outside] and spit and probably hit a social monitoring service,” CEO Kristin Muhlner told VentureBeat.
Her company’s system, she said, measures not only social data, but other sources as well, including surveys, point-of-sale, and transactional data.
“Pulling all of that info into a single platform gives us a singular lens,” she said, which is the idea of the Command Center.
The dashboard is intended to present anomalies in customer data and offer alerts about possible issues. There’s also the ability to drill down into more detail, make comparisons with competitors, and share information across an organization.
Why It’s Hot:
We pride ourselves in being a top customer experience agency and how skilled we are in utilizing our tools such as social listening and performance data. Now a tool exists that could be meant for us. This presents not only a new application for big data, but also an interesting opportunity to bridge the data to directly impact our business goals. Is there something we can take from this? Are we able to create a similar solution?