NYTimes is analyzing the music used by candidates at their rallies. Music is a powerful emotional signal, transmitting a message deep into the emotional brain where we feel connection. So, it is helpful to know how candidates are using this psychological messaging tool to reach voters.
Extrapolating meaning from data sets, such as song tracks used in political campaigns, can bring to light information that would otherwise not emerge. The growing trend of using big data to help us understand and manipulate the world may be coming more into the hands of the public.
Why it’s hot: Knowledge is power. Whoever has the data and the processing power, has the knowledge and can learn things about the world that no one would have discovered otherwise. Primarily this power has been with brands and governments. But what if more of that power came into the hands of the people? This article points to a possible future where open-source data mining could help us learn things about governments and companies that could level the playing field in the war over territory in our collective consciousness.
If big data was in the hands of the people, what would we do with it? How would it effect our relationship with brands and products.