Keurig of Cocktails or Juicero of Cocktails?

Drinkworks Keurig for Cocktails 6

Drinkworks, a joint venture between Keurig and Anheuser-Busch transforms pods of distilled cocktails into single-serve drinks such as gin and tonics, Mai Tais and Old Fashioned. It’s price point, $399, reminds us of the now infamous Jiucero’s price, not cheap.

Cocktail culture is thriving in the US as more and more Americans ditch beer and the industry giants are ready to play in the field. Each capsule will spout out a single-serve drink and act as an automated bartender for cocktail lovers and home entertainers alike.

“You can get a cocktail in a can, but it’s not the same experience,” Drinkworks CMO Val Toothman told Business Insider. “Cocktails … are a culture. It’s an experience. You want something crafted, freshly made.”



Why it’s hot: Pod machines are under more scrutiny since the Juicero scandal and companies have to bring a real products that really innovate to solve real needs to market.


App Scientifically Chooses Your New Favorite Beer

Have you ever had the misfortune of purchasing a bottle of wine on recommendation, only to realize that its “nutty flavor” is incompatible with your taste buds? Have you bought a beer and immediately realized that, despite winning awards, isn’t up to your standards? Here to prevent the disappointment of buying an unsatisfying drink, smartphone app Next Glass analyzes your beverage preferences and predicts which brands are worth your bar tab.

The first time you open the Next Glass, the app asks you to establish a “taste profile” by identifying your current favorite beers and wines, as well as your preferred flavors and textures. The app cross-references your profile against its own database of 23,000 bottles of wine and beer.

To create this database, known internally as the “Genomic Cellar,” Next Glass uses high technology analyzers to catalog the molecular composition of each beverage. A AU400 chemical analyzer and a High Performance Liquid Chromatography Mass Spectrometer (both used traditionally in medical blood sampling) index the levels of ethanol (alcohol) and glucose (sugar) in each sample.

Harnessing this R&D, Next Glass users can walk into their local supermarket and simply scan the label of a bottle of wine or beer. Next Glass will “score” the likelihood that you will like the beverage with 96% accuracy, dependent on the compatibility of your profile and the beverage’s DNA.

If the label is difficult to read, users can type out the drink name and manually search the database. Small-batch beers or wines that aren’t registered in the database can be submitted. Thus, the more people that use Next Glass, the more helpful it is for the adventurous consumer.

CEO and Founder Kurt Taylor brainstormed the idea for Next Glass after a poor wine recommendation. “At that point, we were trying to figure out what happened. What we realized is there is no universal language for describing taste,” Taylor says. “That is where the whole idea came up that if we could define how wine and beer objectively taste, then we could provide great recommendations and help people learn to discover all sorts of new things.”

Next Glass, which launched Nov. 20, has already begun an effort to index the country’s microbrews. The Next Glass “Beer Census,” which launched in September, is canvassing the country, in hopes of cataloging craft beers and uniting Americans through preferred tastes.

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Source: PSFK


Why It’s Hot

Harnessing big data for superior user experiences is an area we focus on frequently. This is a cool output of that, which I would actually use!