Stealing Your Attention

Last week, while perusing my LinkedIn feed at breakfast, this post from NYC ad agency DeVito/Verdi caught my attention:

“Last night, it seems that 3 carts full of advertising awards were stolen from our NYC office. We have it on security cam. Dozens of trophies — One Show pencils, Cannes, 4A’s Best Creative Agency (6 of them), Andy’s, Addys, Art Directors. Many clients (#CarMax, #Macys, #Sony, #herbchambers, #greygoose, #Gildan, #meijer, #mountsinai, #duanereade, #legalseafoods, #OfficeDepot, #steinmart, #solgar). We can only imagine which agency stole them. Who else would want these? Help us find #DVCulprits”

It was posted by their president, Ellis Verdi, and accompanied by this video:
https://dms.licdn.com/playback/C4D05AQGbOh-2vzfGYA/c2fe783cb20d4654ad43acb1af50aa3c/feedshare-mp4_3300-captions-thumbnails/1507940147251-drlcss?e=1551286800&v=beta&t=Ev1JWamZhJoznhR5ECFe9dW2k5aFjCCdeUlCBVPnZko

Why It’s Hot
Unlike lots of other self-promotional content, this approach really caught my attention, and I was not alone. There were plenty of comments (some of whom obviously missed the point and were organizing vigilante squads) and the underlying message, that this agency has won 3 shopping carts full of awards, is now inescapably branded into my awareness.

This illustrates how activating emotion can be done in a variety of ways, some very unorthodox and highly effective.

When Coping with Mental Illness Turns into Awareness Driving Artwork + Gratitude

When coping with his own anxiety, UK-based illustrator, Toby Allen, found that drawing his worries and fears as little monsters would help him think about them differently and make his anxiety feel more manageable. Allen imagined that his anxiety could be overcome by giving it a physical from, giving it a visible weakness that he could learn to exploit.

From his creatively ideated coping mechanism, Real Monsters was born, creating a series of drawings that aim to raise mental health awareness – by depicting different disorders and conditions as monsters.

Toby Allen, Real Monsters Series

DepressionAllen’s Real Monsters series is a collection of 16 illustrations (with another eight in the pipeline) that tackle everything from depression and anxiety to schizophrenia and post-traumatic stress disorder.

PTSD Anxiety

After receiving a positive response on his Tumblr-shared illustrations, Allen decided to tackle a variety of other conditions as part of a larger project. “I also wanted to try and educate people about mental illness and maybe even reduce the stigma surrounding it, through helping viewers to understand what it’s like to have one of these conditions,” he explained.

“I begin each monster design by researching the condition or disorder extensively, often relying on real life case studies or first person stories to get a better understanding of the illness I intend to draw,” continued Allen. “Of course each person’s experience with a mental illness will differ, so I try to create something that many people will find familiar.”

Allen said he regularly receives emails from people who thank him for creating the work.

“I have received so many wonderful messages from people who live with one or many of the disorders I have drawn, each telling me how much the work means to them and how it has helped them to think about their condition in a different or more positive way,” he said. “Of course, due to the sensitive subject matter, I have also received some negative feedback but that’s to be expected and I respect people’s opinions on the work.”

lightWhy It’s HOT: The destigmatization of mental illness has reached a much deserved tipping point, in which, discussing mental health has overcome countless cultural, gender, and age barriers due largely in part to raising awareness through social media. Today the sharing of one’s mental health condition often feels philanthropic in nature giving the person sharing and their journey through coping and living through managing their own challenges great meaning when used to help others.

Toby Allen’s Real Monsters series exemplifies the power of social to share one’s personal coping mechanism to help others while letting others know that are not alone.

You can see more of Real Monsters, as well as examples of Allen’s other work, on his Tumblr account: zestydoesthings.tumblr.com.

 

Source: Mashable

Glorix Is Trying To Send A Message Through Art

Glorix recently launched its new message in a unusual and artistic way. This bug spray brand created an exhibition to showcase their “Blood Portraits” in the hopes of having people buy into their brand and save lives in the process.

This Russian brand is attempting to sell their brand with the idea that donating blood can help save a person’s life but in order for us to do that, we need to stop donating it to mosquitoes.Therefore, you must us Glorix to stop the mosquitoes from stealing your blood.

The exhibition that Glorix has created has nearly doubled in size since its launch recently because people are curious to see these unusual paintings. So what are the paintings and how do they relate to bug spray? Instead of using paint, Glorix teamed up with a Russian artist to create portraits using mosquito blood. Odd right? However, this weird idea helped spread the message that we as humans need to stop letting mosquitoes steal our blood and put it to more effective use.

Read More: http://www.adweek.com/news/advertising-branding/ad-day-bug-spray-made-glorious-blood-portraits-squashed-mosquitos-165384

Why It’s Hot

This is just a great example of how brand’s should think outside of the box to not only raise awareness for their brand but help humanity out in the process. It certainly sparks attention in a different and creative way.

Clever PSA has Beach Sun-Worshipers Taking to Shade for Free WiFi

The Peruvian League Against Cancer has built a special tower on the Playa Agua Dulce, which offers wireless internet connectivity—but only to people standing in the tower’s shadow.

On top of the structure, a directional antenna attached to a sensor limits the scope of the signal and rotates with the sun. The login page for the network, which supports some 250 users at a time, includes prevention information about skin cancer.

When users log on to the network, they also provide the cancer association valuable analytics on how much time they’re spending in the shade. Skin cancer from UV light exposure affects more than three million people each year. Although sunscreen provides some protection, seeking shadow is an often overlooked and easy solution to reducing skin cancer risks.

Cancer foundations around the world are excited by the potential of this system. Shadow Wi-Fi’s developer, Happiness, has released access to the software for non-profit use. Cancer foundations around the world can set up the system, without ICT knowledge.

shade-tower-wifi-hed-2015

 

According to Adolfo Dammert Ludowieg, president of Liga Contra el Cáncer, “[Shadow Wi-Fi] has changed sun-worshipers’ behavior and educated them about the value of becoming shadow-worshipers at the most harmful hours of the day, between 12 and 4pm.”

Agency Happiness Brussels helped set up the rig and is planning similar installations in partnership with local organizations in San Francisco and New Zealand.

Why It’s HOT: This clever tower with great utility offers a service in high-demand and in exchange raises awareness while encouraging behavioral changes to minimize skin cancer risk.

Sources: This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi | Adweek and Wi-Fi That Only Works in Shade Intends to Prevent Skin Cancer

Lyme Disease Challenge

There is a new social media challenge on the rise to raise awareness for Lyme Disease.

Challenge:

(1) Post either a short video or still photo of the participant biting a lime; (2) Include one or two brief facts about Lyme Disease and co-infections; and (3) Challenge a total of 3 other people to accept the Challenge.

Facebook: https://www.facebook.com/LymeDiseaseChallenge

Instagram: https://instagram.com/lymediseasechallenge/

Why Its Hot

Since the virality of the ALS Ice Bucket Challenge, many organizations have been coming up with fun challenges for fans to partake in order to spread awareness. These types of challenges do not only raise awareness. They tend to build an engaging community… which is, at the end of the day, the ultimate objective in social media!