With most bartenders currently out of work due to mandated bar closures and social distancing, consumers and companies are stepping up to help them get through this with virtual tips. The hashtag #VirtualTipJar shows how many have set up ways to donate from Venmo to GoFundMe to dedicated websites.
One of the biggest contributors so far has been Miller Lite. They announced a $1,000,000 donation to the Bartender Emergency Assistance Program set up by the United States Bartender’s Guild, and are encouraging others to donate.
— Miller Lite (@MillerLite) March 20, 2020
Ryan Reynolds’ company Aviation Gin is also contributing to the USBG fund. Through May 1st, they will be donating 30% of all their online sales.
Until May 1st, for every bottle of Aviation ordered online, we’ll donate 30% of proceeds as a tip to your bartenders – who REALLY miss you btw. Visit https://t.co/elT2zrCgE0 #TipYourBartenders #StayHomeSaveLives pic.twitter.com/77tVacDGBM
— Ryan Reynolds (@VancityReynolds) March 24, 2020
The Aviation Gin website also mentions that the company already “started a tab” with a $15,000 donation.
Why It’s Hot
As communities do their best to rally around those who need it most right now, it’s encouraging to see how brands are doing their part to contribute and provide ways to help.