Tipping Bartenders From Home

With most bartenders currently out of work due to mandated bar closures and social distancing, consumers and companies are stepping up to help them get through this with virtual tips. The hashtag #VirtualTipJar shows how many have set up ways to donate from Venmo to GoFundMe to dedicated websites.

One of the biggest contributors so far has been Miller Lite. They announced a $1,000,000 donation to the Bartender Emergency Assistance Program set up by the United States Bartender’s Guild, and are encouraging others to donate.

Ryan Reynolds’ company Aviation Gin is also contributing to the USBG fund. Through May 1st, they will be donating 30% of all their online sales.

The Aviation Gin website also mentions that the company already “started a tab” with a $15,000 donation.

Why It’s Hot

As communities do their best to rally around those who need it most right now, it’s encouraging to see how brands are doing their part to contribute and provide ways to help.

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Aviation Gin used a viral moment in a brilliant way

It’s the holiday ad that caught fire for all the wrong reasons: A young woman is gifted a Peloton bike and proceeds to vlog her fitness journey over the course of a year. The ad went viral almost immediately, sparking criticism about Peloton’s unhealthy depictions of body image and marriage.

Naturally, Twitter users couldn’t contain themselves, dragging the cringe-worthy campaign with labels like sexist, elitist, and entirely unrealistic. But as Twitter users were flaming the ad, Ryan Reynolds and his Gin-owned company, Aviation, were putting together one of the most genius spots of the year. The ad cast the same actress from the Peloton ad in a sequel that tells the story of where the Peloton Woman is now.


Why it’s hot: In a play that combined timeliness, meme culture, and a simple product message, Aviation managed to capitalize on another brand’s moment of infamy with big success. Maybe the biggest win was how fast the spot came to fruition – only 15 days elapsed between the Peloton ad and Aviation Gin’s commercial.