Ticket please. But I’m the ticket

Swedish train operator SJ Railways is equipping passengers with chips as an alternative to paper tickets. The system comprises a NFC (near-field communication) microchip and a smartphone app.

Each passenger is given a membership number, which is stored in his or her chip and monitored via the app. Once implanted, conductors can simply use their device to scan people’s hands and validate their journey.

The company started by trialling the tech with 100 of its loyalty programme members and reports that 3,000 travellers are now using the microchip system.

The innovation follows the news that Swedish co-working space company Epicenter gives members the option to use a chip implant rather than a plastic card to access its premises. ‘Some of SJ’s business passengers at Epicenter contacted us and asked about the possibility of using the microchip for the train journey.

Why its hot?
From screen to skin. So, let the bio-hacking begin:
According to World Economic Forum, implantable mobile phones will on the market by 2023. These devices will potentially be able to accurately track a person’s health, while also allowing them to communicate thoughts through signals. While this might seem far-fetched, SJ Railways’ chip system is an example of how brands could tap into the emerging human augmentation market in a way that is more acceptable to the public.

Source: Contagious

Apple Takes a Bite out of the AR Pie

Apple released ARKit, a mobile AR platform that uses Visual Inertial Odometry (VIO) to accurately track the world around it. VIO fuses camera sensor data with CoreMotion data, allowing the device to sense how it moves within a room with a high degree of accuracy, and without any additional calibration. It’s open to all developers who want to come create and play…and it’s also probably luring them away from FB/Snapchat/Googs.

By having the experience live in an app on millions of iOS devices, it’s giving creators (developers) a much wider audience (and incentive) to test and socialize.

Already, ARKit’s sharing platform is seeing some really awesome crowdsourced examples of the tech in action.

See more examples of what developers have already been toying with, go here.

Why It’s Hot:

Apple Is….

  • Democratizing AR to both users and developers (HoloLens who?)
  • Positioning it’s self the Go-To AR platform
  • Low-Overhead cutting edge technology for brands to explore and own