Swedish train operator SJ Railways is equipping passengers with chips as an alternative to paper tickets. The system comprises a NFC (near-field communication) microchip and a smartphone app.
Each passenger is given a membership number, which is stored in his or her chip and monitored via the app. Once implanted, conductors can simply use their device to scan people’s hands and validate their journey.
The company started by trialling the tech with 100 of its loyalty programme members and reports that 3,000 travellers are now using the microchip system.
The innovation follows the news that Swedish co-working space company Epicenter gives members the option to use a chip implant rather than a plastic card to access its premises. ‘Some of SJ’s business passengers at Epicenter contacted us and asked about the possibility of using the microchip for the train journey.
Why its hot?
From screen to skin. So, let the bio-hacking begin:
According to World Economic Forum, implantable mobile phones will on the market by 2023. These devices will potentially be able to accurately track a person’s health, while also allowing them to communicate thoughts through signals. While this might seem far-fetched, SJ Railways’ chip system is an example of how brands could tap into the emerging human augmentation market in a way that is more acceptable to the public.