Audi Wants To Make it Easier to Pay Tolls

Companies like EZPass on the East Coast, FasTrak in California and TxTag in Texas have been helping people get through tolls faster with electronic tag devices for years. But soon, they’ll be in competition with cars that have electronic toll technology built in.

Starting with their new electronic vehicle e-tron, Audi is launching what they’re calling “Integrated Toll Module.” The technology leverages a toll transponder within the car’s rear-view mirror. Drivers will be able to pair their cars with wireless toll payment accounts, eliminating the need for a physical electronic tag.

audi e tron features integrated electronic toll tag technology module

The system places a toll transponder into the car’s rear-view mirror. From there, drivers will be able to pair their vehicle with their wireless toll accounts So there’s no more need to mount and deal with physical electronic tag devices on the upper portion of the windshield, or on the front license plate.

Audi says its Integrated Toll Modules are already compatible with existing toll agencies, meaning it will be easy to register new accounts and to drive cross-country between different toll authorities.

Why It’s Hot

Paying for tolls is a major hassle and source of traffic. Having technology built into cars to alleviate this problem can make many drivers’ daily commutes and longer trips significantly more pleasant.

Source: https://www.digitaltrends.com/cars/audi-e-tron-features-integrated-electronic-toll-tag-technology/ 

Innovative OOH from Audi in Germany

This Audi Emits Nothing but Water Vapor, So Its Billboards Are Made of That Too.

audi-water-vapor-hed-2015

Innovative products deserve advertising that itself is innovative. This Audi campaign from German agency thjnk does a nice job of that.

The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear. Notably, nothing but water vapor comes out of the exhaust. And so, Audi created billboards that similarly leave nothing behind.

It’s clever and intriguingly produced, though it’s not quite clear how the effect is achieved. In any case, it’s perhaps most reminiscent of 2012’s “Invisible Car” campaign for Mercedes,which also promoted zero-emission fuel-cell technology—by draping the car with an LED “costume” that made it look invisible.

Source: Adweek 

Why It’s Hot: I like the alignment between the product claim to fame and the execution of the OOH ad — it’s a good way to get consumers to “get it” while also grabbing attention and intrigue.