April Fools Round Up

Since April 1st fell on a Saturday, we likely were not scrolling the day away to see all the wonderful April Fools pranks pulled by brands this year. These are lighthearted and fun, something that we can forget is a perk of working in such a creative industry. We try to please our bosses and our clients, stay mindfully within our brand guidelines, come up with crisis management plans, try not to shake the boat, or shake the boat just enough to get those impressions – but 1 day a year, we can actually have some fun with the freedom of creativity.

BMW 

Cheetos

Grubhub

Jameson

Doritos 

Hurricane Grill & Wings

WHY ITS HOT:

  • The level of production on some of these videos is as high as any corporate campaign, which means planning
  • It’s highly enjoyable to watch creative teams have some fun with their brands
  • Pressure to compete among brands for best hoax is care-free competition