On April 1st, IKEA launched the SKAMT collection of everyday products centered around technology and human behaviors.
Why it’s hot: What a smart and efficient way to increase brand preference.
Since April 1st fell on a Saturday, we likely were not scrolling the day away to see all the wonderful April Fools pranks pulled by brands this year. These are lighthearted and fun, something that we can forget is a perk of working in such a creative industry. We try to please our bosses and our clients, stay mindfully within our brand guidelines, come up with crisis management plans, try not to shake the boat, or shake the boat just enough to get those impressions – but 1 day a year, we can actually have some fun with the freedom of creativity.
WHY ITS HOT: