Uber has applied for a patent to use AI to determine a passenger’s “user state” before they’re picked up by their driver. While this may trigger alarm for those who rely on Uber to get them home safely after a night of drinking, it seems as though the company has the passenger’s safety top of mind.
If implemented, the technology would scan for patterns in behaviors like interaction speed, typing, device angle and even walking speed to understand when a customer seems to be acting out of the ordinary. It will also measure how far from normal the behavior appears.
The company hasn’t clarified exactly what this will mean for users, but the patent application mentions that passengers may be paired with drivers “with experience or training with users having an unusual state.” It may also encourage drivers to use pickup and drop off locations that are well-lit and easy to find.
Why It’s Hot:
This unique application of AI can potentially make for a smoother ride for both Uber drivers and passengers. It may also inspire other apps to push the boundaries of how to improve customer experience based on user behavior data.
Amazon joins the augmented reality scene with a feature on their application called AR view. This allows customers to virtually view how an item would look in their home prior to their purchase.
When a customer gets on the Amazon application they access the feature through the small camera icon located at the top right of the screen, and then choose the AR view option. From there, they can locate thousands of products to virtually place into their home to see how they would look. The customer viewing the item can rotate it around in a 360 degree fashion to see how it would look from multiple different angles in their home. This feature was announced alongside Amazon opening their Black Friday Deals Store.
The feature comes exclusively to Amazon application users who have an iPhone with the iOS 11 update. Amazon plans to make the feature available for Android phones sometime in the future.
We’re so used to the apps we use every day just working. When Twitter or Facebook or Google go down, everybody panics! But what happens if our favorite apps simply forgot what they were supposed to be doing.
Alzheimer’s Research U.K., agency Innocean Worldwide U.K. brought a horribly human attribute to Shazam—the ability to forget.
“The Day Shazam Forgot” was a collaboration in which Shazam appeared to have trouble remembering the songs people asked it to identify. When the app finally “remembered” the track, users were driven to a call to action about Alzheimer’s disease and invited to donate to the cause.
The campaign also used Shazam’s existing Shazam Again feature to promote its message.
The effort ran through the month of April in the U.K. In mere hours, the agency says, “The Day Shazam Forgot” yielded 2,018,206 impressions, with 5,096 visitors visiting the Alzheimer’s Research U.K. donation page. (Hopefully they remembered their credit card information.)
Why Its Hot
It can be difficult for nonprofits with a singular focus to find marketing opportunities within existing apps. Finding the right audience is one challenge, but so is fitting your message in a way that actually makes sense.
This is a great example of cause marketing and the types of engagements you can create when the right partnership presents itself.
After seven years, the digital band, Gorillaz, are releasing a new album, and as part of their promotion, a new app is encouraging people to find the color magenta to unlock unique content.
Deutsche Telekom has created the Lenz app that will unlock new content for users whenever they hover it over something magenta — the brand’s corporate color.
The brand has teamed up with the virtual band, Gorillaz, to launch the Lenz app, which was created by Saatchi & Saatchi for the Deutsche Telekom music and lifestyle platform, Electronic Beats. With the new app, when a user finds something magenta (it could be a t-shirt, a flower or anyting that matches the Pantone range), they can hold their phone over it, to reveal new content from Gorillaz, including the first ever “live” interview with the band using motion capture and composition technology, and exclusive clips from the band’s new album “Humanz,” dropping on April 28. The app uses Chroma Keying technology to use the color to unlock the content.
This is a really cool activation. It is great positioning for Deutsche Telekom because it’s not overly intrusive or brand-heavy. And Gorillaz of course gain additional buzz around their upcoming album. I think this is a great example of a brand involving itself in a moment without trying to take it over.
Heal, an app for arranging medical house calls, is expanding nationwide. Currently only available in select markets of California, Heal is expanding and coming to New York among other markets. In the coming months, it’ll begin providing service to cities in New York, Texas, Florida, and Pennsylvania.
New Yorkers will now be able to use technology to do what our grandparents used to do when they got sick: request for a doctor to make a house call.
It’s hot because it shows how tech startups can fill needs that industries have abandoned due to cost or changes in trends. Heal hires doctors who actually want to make house calls and their clients are people who don’t have time to schedule an appointment weeks in advance or to go to urgent care due to busy schedules.
Starting today, you can shop using Google Assistant on Google Home from retailers who support Google Express, including stores like Costco, Whole Foods, Walgreens, PetSmart, and Bed Bath & Beyond. The service links directly from Google Assistant, which supports voice search that drives searches for the company’s connected smart speaker, to its Express shopping service.
Consumers will have an option to say things like “Okay, Google, order Scott paper towels,” and as long as the brand participates in Google Express, the order is received and processed. If the consumer doesn’t know the brand, they only need to say “order paper towels” or “buy water” and Google Assistant will run through the options available through more than 50 national and locally available retailers.
For now consumers can order things that cost between $4 and $100. Google Assistant recites back the price that includes tax, which in most cases is determined by the location of the store in which the items are purchased.
All you have to do to get started is input your payment info and shipping address in the Settings menu of the Google Home app.
Why It’s Hot
Convenience and the shopping experience, especially for those everyday purchases like laundry detergent, paper towels and dog food. It was only a matter of time that Google would enter the connected home shopping experience with their voice-activated Google Home. Amazon has allowed us to do this through its own Alexa voice assistant.
Currently, Google Express shopping offers access to over 50 retailers for same-day delivery in 12 states. Similar to Amazon Prime, Google charges an annual membership fee. There’s also a minimum order amount and a delivery fee associated with Express. Until April 30, Google is waiving the fee.
On another note, Amazon and Google are considering another new use for their popular home speakers: becoming the home phone. Amazon Echo and Google Home could be used to make or receive calls. The feature could be rolled out sometime this year. Wouldn’t it be great to not have to carry your cell phone all the time in your house.
Hopefully that headline got you – my colleagues in the NYC office – to stop on my post even though I’m not there to present it.
Without leaving you in too much suspense, it’s because Google recently partnered with H&M’s “digital fashion house” Ivyrevel to create something called “Coded Couture”.
The fashion influencers currently (beta) experiencing this new phenomenon will end up with completely bespoke dresses, designed based on data gathered from their activities over the course of a week.
How it ostensibly works is – they will download an app (to be released more broadly later this year), which will monitor “who they are”, what they do, and where they go, and the data captured will inform a design meant to reflect their unique personalities.
In the words of one of Ivyrevel’s co-founders, “The Data Dress enables women around the world to order a dress made entirely for them, that reflects the way they live their lives.”
Why it’s hot so hot right now (pls read in Will Ferrel Mugatu voice)
The idea of creating physical things informed by digital data is yet another example of digital transforming the physical world. Most often previously, data has helped personalize digital experiences, this is obviously data informing a physical object. If this became commonplace (/when it does), instead of choosing from mass produced options, everything we wear and use could be completely tailored for our individual lives/lifestyles.
But most of all, I’m just really curious how I would look in a data dress.
Scary? Amazing? Ruined by bad user experience? Right for some not for others? Revolutionary?
Telehealth video calls surpassed 50 million in the US last year. Telehealth video visits will reach 158 million by 2020. Just pick up your phone and you get a video consult with a doctor. There are two points to be made: it is not that Telehealth is big news, it is the dramatic rate of adoption starting…now.
A recent study done by AmericanWell, a major Telehealth provider, basically proves an aggressive adoption rate, but with caveats. One of the major barriers? A doctor is really not allolwed to diagnose you over the phone. Another? Telehealth also weakens your relationship with a doctor, who uses visual observation as a key tool for diagnosis. But here are the stats that make it hot:
Today, 50 million U.S. consumers would switch providers to one that offers telehealth.*
Willingness to switch to a doctor that offers Telehealth is highest among parents of children under age 18 and 35-44 year olds.
60 percent of consumers who are willing to have an online Telehealth visit would see a doctor online for help managing a chronic condition.
67 percent of adults ages 45-64 who are willing to have an online Telehealth visit would see a doctor online for help managing a chronic condition.
79 percent of consumers currently caring for an ill or aging relative say a multi-way video Telehealth service would be helpful.
Why this is hot? Not because it is accelerating in use, but for what comes next: biometric sensors for your phone so when you do a video tele-consult, any of us will allow the doctor’s network to hook into all your health data, perhaps resolving the “no diagnosing” barrier. But there are real concerns. Is convenience gained but something lost? Would you like the world better if you didn’t have to go through the hastle of arranging and going to a doctors office? How do the doctors feel? And who is this doctor anyway — do you medical advice from someone you know and trust?
This year, with our IPG health insurance, we all received a plastic flyer offering the service to all employees, 24/7. Please share any experiences you have, if you feel comfortable doing so.
Put down the laptop. Since February 2013, the health vertical has seen 219% growth in unique visitors on mobile. Fitbit and MyFitnessPal are top mobile performers used primarily by women, who outnumber men 2 to 1. ComScore’s new fitness data tracks the explosive mobile growth, which shows no signs of slowing. Now, where’s my Apple Watch?
At the Mobile World Congress in Barcelona this week, Visa will debut prototypes of its new connected car apps, which use the Internet of Things and Visa mobile payments to help drivers pay for things like gas and parking from the driver’s seat.
Partnering with Honda, Visa built an app located in a car’s dashboard that uses the brand’s Visa Token Service to make payments outside the car. Tokens are linked to bank accounts and much harder to scam or steal than credit card information. These tokens are also exclusively for car-related purchases through the app.
So how does it work? When your tank is low, the app notifies you and knows just how much gas the car needs to fill up. When you arrive at a gas station, Bluetooth allows you to pay for the fuel with tokens through the app, without leaving the car.
Similarly, a second Visa car app can pay parking meters by calculating how much a spot costs. This is done through a partnership with booking app ParkWhizz and is only accessible at one of the partner’s locations.
This is just the start of Visa’s vision for the Internet of Things and Tokens:
So what does it mean for brands? Coffee or other gas-station related brands could potentially tap into the car app to offer exclusive discoutns and offers to customers who use the technology to buy their products. If this technology sticks, it could be used for other types of vendors and stores, further opening the possibility for brands to connect with consumers using mobile payment apps.
The car apps will be tested in the spring, but there are still a lot of bugs to work through before this kind of car-payment technology becomes a widespread reality. It also has huge cost implications, since gas pumps and stations will need to be equipped with the proper technology. Not to mention, there will need to be standard protocol and procedures for the token payment methods.
Why It’s Hot: Cash and credit cards are slowly being phased out thanks to apps like Venmo and even social options such as Snapchat pay. With Visa’s new app, drive-thrus and gas stations could be totally cash and credit free. It will be interesting to see how secure this technology is and how many will be willing to completely ditch old ways for this alternative way to pay.
The exclusively digital news outlet Quartz just announced its new iOS app last week, which delivers the news as they literally say “in a whole new way”.
Opening the app brings you into a familiar environment that looks like the iMessage user interface, and Quartz starts throwing out news leads, giving you the option to either go to the full story, learn more in the app, or move on to the next news story. They also use emojis and gifs just to make the experience a little more fun and creative.
Why It’s Hot
Quartz is just the latest app I’ve seen that uses messaging as the way you get whatever it is delivering. You may know Go Butler, which promises “anything you want, on demand” via a text exchange. There’s also Hyper, an app “concierge” that helps you book travel. Facebook keeps talking about (yet not releasing) its planned “M” virtual assistant. And of course, people are using WeChat in China to buy basically anything. By using messaging, they are making what would otherwise be active experiences and making them much more passive – requiring significantly less work. Especially as more people start using smartwatches, I’m interested to see how broad this starts to extend. Will this be a niche way of delivering a user experience, or will this become the way we transact digitally?
MSQRD (masquerade) is bringing virtual masks to a new level. It’s taking Snapchat’s face filters, L’Oreal Makeup Genius, Sephora Virtual Artist but democratizing it. MSQRD has a principle of openness and will enable more brands or artists to adopt this technology.
They open their SDK to fit into any mobile app (iOS/Android) and computer software (Mac/Windows), they enable creatives to upload and sell their masks, and they provide an editor tool that allows you to upload an image to make your own.
Their technology seems to be the most responsive and realistic compared to the aforementioned apps. The speed of the facial recognition, the physics of the movement and the edge blending make it standout. The app itself is very lightweight (less than 60MB), so plugging into a mobile experience will not really slow anyone down.
Check out the demo of the Joker, SnoopDogg, Freddie Mercury.
Why It’s Hot
With VR becoming more accessible and the capabilities to immerse ourselves into other world’s seeing regularity, the growing opportunities to mask and reflectively become someone/something else adds an entirely new layer to it. Who wouldn’t want to be Drake, J.Lo, or Mr. Mucus?
The right remix makes a old song feel new. And makes a new song feel even newer. Which is why trip hop duo Massive Attack has released a “sensory music player” app with its new EP.
The app is called Fantom, and it remixes and reforms music on iPhones based off environmental factors like a person’s location, movement, and heartbeat fed by Apple Watch sensors and HealthKit data. Each factor affects the music in a different way. Heart rate, for instance, changes the song cadence, while location affects harmonization.
Fantom is not a partnership– one of the Massive Attack band members was part of the team that developed the app.
Why it’s hot: remix albums have been around for awhile, and offer the same remix to every person. Why not algorithmically personalize it if you can?
Amongst the new partnerships announced at CES is one between Under Armour and IBM, which promises to launch “Cognitive Coaching Powered by IBM Watson,” which both companies call the “world’s first complete health and fitness insights app.”
How does it plan to stand out against the typical fitness app consisting of wearable device & smartphone sensor? Using Watson’s smarts. The program will integrate data signals from wearable fitness gear with Under Armour’s Connected Fitness community of users, research studies, and institutions with data from IBM Watson. To help individuals achieve their fitness goals as accurately as possible, the Watson database will compare each user’s fitness data to a cohort of people with similar characteristics and goals– a sort of crowdsourcing in which individuals can see real-time results of others they share commonalities with.
Two other projects in the works: using IBM Watson’s visual recognition capabilities to identify foods and their nutritional value and integrating weather- related and environmental factors as they relate to your health and fitness (powerful, as IBM purchased much of Weather.com’s digital assets).
Why it’s hot: the Under Armour- IBM Watson partnership is one of the first brand integrations with the IBM Watson system and the first fitness integration of its kind to use consumer data in a way that allows people to compare themselves to others in real time.
A few days ago, TechCrunch wrote a eulogy for standalone apps from tech giants like Facebook, Google and Twitter. Some of the apps that “died” this year were Carousel, Slingshot, Songza and Mailbox.
Facebook made some waves this week as well when it announced it is closing Creative Labs, which was the production segment behind apps like Moments, Paper, Rooms and Riff.
Why It’s Hot: It’s difficult to predict which apps will become popular or not, but in these tech giants’ cases, we can see that many of these apps were often inorganic to the platform or copies of more popular apps, like Snapchat. Dropbox had acquired Mailbox when it was still in its development phase, which likely restricted its full formation. With Twitter’s #Music, which was closed last year, it was clearly a latecomer to an already competitive landscape, with Spotify and Apple Music joining in the mix. It’s interesting to observe which apps would be successful in an increasingly innovative and busy industry.
Pura is a smartphone-controlled air freshening dispenser for your home. It is a Kickstarter-funded initiative, dubbed as the first freshener that can be tailored to your lifestyle. You can control the time and rooms and types of fragrances releases. Each Pura has 2 chambers for 2 fragrances. It automatically turns off when you leave the house, and you can program and control it remotely using your smartphone. In addition, each Pura has a smart nightlight and 60 million color-options.
But what is gathering more interest in some circles is what is NOT featured in this promo video but is mentioned in company emails and literature. According to literature from the company, the “Scents for Him” line of fragrances from the company will contain the pheromone androstadienone. Upper-lip application of a pharmacological dose of androstadienone in women has been proven in studies to improve mood and potentially facilitated women’s sexual response. Some studies have shown a beneficial effect of androstadienone on sexual desire and arousal.
The company is also working on a “Scents for Her” line that would have pheromones that may have an impact on male mood and arousal.
Spending so much time on Tinder that you haven’t had the chance to read up on the presidential hopefuls for the next elections? Addicted to swiping? Want a fun, easy, quick way to expand your political knowledge? Voter might be the app for you.
The iOS app uses Tinder’s familiar swiping mechanism to help you learn more about presidential candidates and parties that match your views. The app currently has various levels of questions. In Level 1, you’ll be swiping about your views on basic, core social, environmental and economic issues, like legalizing marijuana, same-sex marriage, abortions, the death penalty, and increasing or decreasing the minimum wage and military spending. Unsure about an issue? Click the picture for a quick cheatsheet on the facts behind the issues, and a few bullet points from supporters and opponents.
You can also select how important each question is to you (a la matching questions on dating website OkCupid).
Level 2 goes more in depth: you’ll swipe about a fence at the border, increasing spending on education, term limits for congress, taxing the wealthy, financial aid for other nations and more. Once you’ve swiped your opinions, you get matched with potential political parties and candidates.
You’ll be able to view your political matches sorted by percentage, with a neat breakdown of the issues you agree or disagree on, and the ability to contact the party or donate. For candidate matches, you’ll also get a few quotes and a short bio, as well as a breakdown of top campaign contributors by name and industry for the more established candidates.
It’s important for young people to understand their political environment, and we haven’t seen a lot of evidence that politics is adapting to Millennials. An app like this takes a key demographic and insights about their behavior and makes politics accessible and even entertaining.
With so many options between the hoppy, the fruity, the wheats, the stouts, the ales, the seasonal pumpkin brews and splices you’ve never dreamed of, your next mystery bottle could either be sinfully good or horribly awry. Don’t you wish someone had told you before you opened it?
It’s about time there’s an app for that.
Letsee Beer, created by Korean startup Letsee for iOS and Android, uses your smartphone camera to scan the labels and shapes of beer bottles and cans (no draught, though). It brings up the beer’s basic info, plus hashtagged descriptions ranging from #fruity to #damntasty and reviews that other users have left to help you determine whether the brew is worth a try.
The creators hope to do more than build a user-generated database to help beer fans know what they’re drinking before they open the bottle. They’re also utilizing augmented reality technology to bridge the virtual and physical worlds and to nurture a social media network that shows the app’s impact with real users.
“By using the more intuitive AR interface, the users will be able to focus on the user-created content itself instead of getting distracted by cumbersome app interfaces,” Ahn Sangchul, founder and CEO of Letsee, tells Tech in Asia. “People may enjoy sharing their drinking experiences with others using our service, and we hope to encourage them to love beer even more.”
There are many apps for many things, but the incoming element of VR is appealing. It can be used to help connect the physical to the online world — and there are definitely implications that go way beyond beer.
Robin, the first smartphone from Nextbit, is now available for pre-order. It came to fruition through a Kickstarter campaign, and is the first Android phone that leverages the cloud in a seamless way.
While Dropbox and other services have allowed users to back-up files automatically, Robin claims to be a “smart” smartphone that keeps track of the apps and files that you use and archives those to the cloud that you haven’t accessed in a while without you having to do anything. And those apps that are archived retain all of their cached log-ins and preferences, that are often lost when archiving other ways.
In addition, one of the head designers at HTC came on board at NextBit and tried to introduce an entirely different looking phone with Robin versus what is available in the market today.
Why It’s Hot
As the Internet of Things and Cloud-based computing becomes more prevalent, it is logical that our most personal of electronic devices, do the same. Nextbit has suggested that Robin may just be the beginning as they look to use the cloud to improve battery life and other performance aspects of the smartphone in future models.
Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make mini-social videos that endlessly loop.
As part of the photo-sharing app’s larger video push, Boomerang makes it possible to create videos that play forward and backward in either portrait or landscape mode that can then be shared on Instagram.
We can try and understand what it’s like to physically experience certain things, but we really can’t understand what it’s like to do so until we have.
This week, researchers and engineers from the University of Arizona unveiled an app to be used with Google Cardboard that lets people experience the symptoms of a concussion. They specifically designed it for college athletes, who often will stay in a game despite experiencing those symptoms, at least sometimes because they may not really know what they feel like. Plus, they may not know how continuing to play despite a concussion can negatively impact other players and their team. This gives them a tangible and memorable experience, so that if they feel the same effects on the field, they’ll know it’s time to see the doctor. It also probably has at least some influence on how they handle those in-game decisions on whether to come off the field or not.
Why It’s Hot
We’ve seen virtual reality experiences enabled by Occulus and Google Cardboard before, but I thought it was an interesting thought that by allowing people to experience something they never have, we can enlighten them (in this case what it’s like to be afflicted with some injury). Some say technology is making us less human, less empathetic, but perhaps this type of virtual experience of putting ourselves into shoes we might otherwise never be in might actually give us more understanding of what different things are like for different people.
Now there’s an app that brings the swipe right/swipe left match-making into the presidential election. It’s the Voter App.
This new app lets you work through your position on all the major issues– repealing Obamacare, legalizing marijuana, increasing the minimum wage… then you are matched up with the party and ranked list of candidates to see who lines up with your views (and who is furthest from them). There are different levels of questions depending on the amount of effort you want to make. Now you can make the same rash decisions about the leader of the free world that you do on dating.
Aside from the frightening observation that you can avoid deep understanding of candidates positions… it shows how quickly we adopt certain structures and behaviors when the Tinder experience is now a standard digital experience.
Peace, a $2.99 ad-blocking app created by former Tumblr engineer Marco Arment, currently sits at first place in the iOS paid apps, bumping Microsoft’s Minecraft, according to Recode.
Since Thursday morning, Peace remains at the top of the chart, but other apps have moved up. Purify is in the No. 3 slot and in fourth is Crystal. Further down the ranking, Blockr is in the No. 13 slot.
Only time will tell if ad blocking on mobile will truly get any traction beyond initial interest or curiosity. As Recode points out, “ITunes ranks apps by total sales and speed of downloads, giving stronger weights to suddenly popular ones”, making the new shinny object, shine even more.
Ad Age recently tested some of these ad-blocker apps and, aside from sponsored posts on apps like Facebook and Twitter, the ad blocking was effective.
While technology allows brands to serve more relevant ads to their audiences, it also gives marketers a chance to disrupt people’s lives at any given second. The big question is: How do we use data to be as effective as possible, without going too far and provoke the opposite reaction on our audiences?
Fourteen years on from 9/11 and New Yorkers are still trying to make sense of what happened. But some of the latest projects centered around the event are trying to turn the pain into something positive. Launching today, an app, 9:11 Moment of Reflection, is aimed at turning the painful memories of the day into an opportunity for reflection.
The free app takes the two times that “9:11” appears on a clock daily and turns them moments for silent reflection, with contemplative music, inspirational quotes and beautiful animations appearing on your smartphone screen.
The app also provides a donation link in an effort to support interactive exhibits and education programs for students and visitors to the Newseum.
Eko Devices, a smart medical device startup, announced this Wednesday that its Eko Core product has been cleared by the FDA. The device turns standard stethoscopes into “smart” ones. It allows doctors to take digital records of patient heartbeats using Bluetooth technology. The records are transmitted wirelessly to Eko’s HIPAA-compliant smartphone app and web portal. Eko will also sell a smart stethoscope for doctor’s who want to abandon the traditional scopes altogether.
The device costs $199 and allows doctors to chart heartbeats over time and send the recordings to specialists for further review.
Eko, which has received $2.8 million in funding, is only just beginning its cardiovascular innovations.
Why It’s Hot
While much of the medical field has gone digital, it’s been a slow transition for the nearly 200-year-old stethoscope.
Beyond the Eko Core, the company is conducting trials in 2 San Fran hospitals to pool heartbeat data from 200 kids and 200 adults. The data will be analyzed and tested to help develop a Shazam-like heartbeat functionality being built by Eko. This is slated to underdo separate FDA-testing starting early in 2016. It would allow clinicians to interpret the heart sounds based on algorithms developed by engineers that analyze the pooled recordings.
Snapchat has a new source of revenue, via the geofilters that have become very popular to use amongst users. Those using the app in the past few months have likely noticed the availability of unique filters based on their geographic location at the time they send the photo or the video. Here are some examples of these filters.
Now, Snapchat is offering brands/corporations opportunities to design their own location-based filters, for a cost. McDonald’s is the first company to embrace this new marketing opportunity.
Why’s it hot?
With 65 million active users, one of the biggest questions regarding Snapchat relates to how it can connect advertisers to users without scaring them away from the app. Using filters to make this connection is arguably the most creative and least intrusive way that in a way, that feels like a natural extension of the geotag feature. One possible shortcoming of this idea is that it arguably offers minimal exposure for corporations that don’t operate in a strictly “physical location”.
Mover Siri, here comes Ahh-nold.
For the next three weeks, drivers who use the navigation device Waze can get directions from the voice of the Terminator. They won’t be able to find their way to Mars—after all, this is a cross-promotion for the upcoming Terminator Genisys, not for 1990’s Total Recall—but they will be able to navigate cities, suburbs and the country to the robotic monotones of Arnold Schwarzenegger’s most memorable character.
Why It’s Hot
This partnership is such a unique and interactive way to promote a movie- once the new movie opens, red-eye Endoskulls will also appear in your Waze app to guide you to nearby movie theaters. Plus this also allows Arnold Schwarzenegger to fulfill a common request from his fans. “Every single day on social media fans ask me to record my movie lines,” the actor said, in a statement. “So, now I get to bring this classic role and my charming Austrian accent into their cars.”
New data released by Nielsen yesterday shows that smartphone app usage has risen to almost 40 hours per month, another 63% jump over the prior year. Interestingly, the number of apps that are used on a monthly basis has not changed– we spend more time with a few selected apps.
15% of the world’s population suffers from migraines. If you happen to be one of those people, you know how awful they are; you feel it coming on, then suddenly you are in a dark cave, hiding until it passes. While there are many medications for migraines, scary enough, a Botox shot to the forehead seems to work better than most. Additionally, many people find they ‘cycle-through’ the many medications because often it is hit-or-miss whether they work. Something new is needed beyond just another pill.
The need is clear. But the answer is surprising; a wearable. Or maybe calling it that is a stretch. It is a headband. Very Wonder Woman tiara looking.
Why it is hot? This device crosses a number of relevant and “hot” axis. First, it is FDA-approved. Second, with our society so focused on pills but also holding a almost pathological fear of electro-shock sounding therapies, this shows how desperate people are and how radical an approach is needed. This also shows how neurological disorders are finally being dealt with using our own electric wiring versus creating a chemical (pill) to impact the brains’ pathways. Adoption will be a challenge, even if it is as effective as it claims.
This is the YouTube demo; the device actually has been proven to, over time, reduce the number of migraines. Prevent a migraine? Simply amazing.
The only downside? As a wearable, metal headbands are not in fashion. On a more serious note, the real challenge is not that the device works, it is that American have a visceral fear of anything that sounds like electro-shock therapy — a prejudice deeply lodged in our collective mind since the 1950’s.
Belgium-based Cefaly Technologies already secured FDA approval for its headband-like device that stimulates the trigeminal nerve to reduce the frequency and intensity of migraines in March 2014. But now it has revealed positron emission tomography (PET) scan data showing that its Cefaly device can aid areas of the brain in returning to their normal metabolic rate in migraine patients.The idea was to better understand the short- and medium-term metabolic changes in the areas of the brain involved in migraine: the orbitofrontal cortex and the rostral cingulate, which are involved in decision-making and emotional behavior. In migraine patients, those areas of the brain tend to be sub-metabolic compared to people without migraines.
“This is a major breakthrough in understanding the mechanism of action of the device on the central nervous system,” said Cefaly CEO Dr. Pierre Rigaux in a statement. “It will help us take developments in this non-invasive, drug-free, technology even further.”
Two things to watch for: where can you buy this for those we know who suffer? And is the device market starting to crowd into the pill market to solve seemingly intractable problems?
Live streaming app, Periscope, has added mapping functionality to its app, allowing you to dip in and out of other peoples’ live streams around the world. Watch people chat in front of the Eiffel Tower for a moment, then switch to watching people prepare breakfast at a restaurant in Sao Paolo and then on to the clubs in Tokyo. TV may have initially brought the world into your living room, in the form of scripted television or journalistic reporting, but Periscope brings the world into your living room, as experienced by real people at this very moment in time. Magic!
Why It’s Hot: Technology breaks down walls between strangers and allows us to dive right into the worlds of our target audiences, without introduction, planning or special permission required! While in its infancy, this type of sharing could evolve and drive the next iteration of “social listening”, allowing us to see, hear and feel our target audiences’ relevant experiences.