I need to start this post by saying that I am a Mac guy. One hundred percent!
My first computer was a Mac, back in the days where laptops didn’t exist. In fact, the Dell they gave me at my current job, it’s the first PC I have ever had; and I’m still struggling with it! I just don’t get it…
That being said, I love the fact that Microsoft products have always (well, almost always) been cross-platform (think Microsoft Office and Windows Operating System, for example).
Now Microsoft does it again with the new Microsoft Health and Microsoft Band.
If Microsoft wanted to grab a slice of the impending Apple Watch audience, it couldn’t have crafted a better plan than with its just-released, cross-platform Microsoft Band. The company’s first wearable piggybacks off of the style and functions we’re already familiar with in today’s activity trackers. But with nifty features, a more affordable price tag, and a broader potential audience, Microsoft is taking a different approach than Apple and other wearable makers:
- First and foremost, the Microsoft Band is cross-platform. This is huge as it’s something Apple can’t, and will not, do. Microsoft Health, the Band’s corresponding software platform, is available on iOS, Android, and Windows Phone making the tracker itself cross-platform, too. This opens the Band up to a huge audience (virtually all smartphone owners) rather than, in Apple’s case, limiting the product to devotees of its insular ecosystem.
- Unlike the Apple Watch, Microsoft’s wristband is not a watch replacement. It’s designed to be worn 24-hours a day on your less dominant hand. It can track your activity and sleep patterns, and if you have a favorite watch, it wouldn’t be weird to wear it on your other wrist.
- Microsoft Band is not just functional, but also good looking enough to wear every day. It comes in an incredible number of colors, types of bands and textures. It’s a fashion item.
Why It’s Hot | We’ve been talking and hearing about the importance of putting consumers at the center. Microsoft has done just that. This is about user’s wellbeing, whether we are Mac lovers, Android fans, or PC enthusiasts. Run, Microsoft. Run!
Sources: Wired.com, Microsoft.com