We all can attest to the frustration of trying to get a drink at a crowded bar. Now, beacon technology allows the drink to come to you as you lounge around talking about rich people things on the beach in Cannes, France.
An app created specifically for the renowned Cannes Lions festival, Rosé Time allows VIP attendees to order free glasses of rosé wine to be delivered to their precise location.
Here’s how it works: as you walk into the VIP section of Cannes Lions Beach, a simple beacon-triggered notification will be sent to your Apple Watch that says, “Rosé Time?”. All you have to do is download the Rosé Time app first, click yes, and a free glass of the pink drink will be sent to your hands. The app, created by Urban Airship and Intergalactic, will only be active Monday through Thursday, June 22-25, from noon to 6 p.m.
Why it’s hot:
Beacon technology is ingenious. It’s easy and it is the perfect way to offer contextual targeting to audiences where they will pay attention the most – on their smart devices. At a festival with the biggest of the big advertising minds, this is a great way to show the possibility of this sort of technology and create an experience that emphasizes the convenience and ease a simple app can bring. Although this app shows a very limited scope of what geolocation devices can do, it is certainly an interesting idea that can be built upon to create even better, even more efficient experiences.
Whether you are on a college campus or on the streets of NYC, when walking home alone after a night out we must all take extra safety precautions to keep ourselves out of harms way. It has been shown recently that sexual violence on campus has reached all-time high levels, so in response to this epidemic, a new app called MrGabriel has been developed bringing safety to its users by using wearable sensor technology with machine learning and real-time data.
When wearing or using the Apple Watch or iPhone, MrGabriel monitors all sudden moves or change of pace that could be interpreted as signs of danger. If these seem irregular, the app sends a user message asking if they are OK and if they do not respond or dismiss the message, that triggers an alert in the form of an SMS to the three of the users chosen friends or family members called “angels.” The SMS (chosen because it has the strongest signal instead of internet connection) relays the message that their friend needs help, and provides them with their exact location, time of the alert and the user’s phone number to call immediately. The location is updated every 10 seconds or every yard until the user cancels the alert from the device. Instead of calling 911 immediately, friends/family were chosen to be the point of contact in case there are errors or accidental dismissals of the confirmation screen.
Why It’s Hot
There have been other apps similar to this,like Guardian and Stiletto, but they all focus on manual activation which isn’t as effective when someone is in real danger. MrGabriel focuses on sensors and artificial intelligence to determine changes in behavior that trigger an alert as opposed to manual activation, making it much more practical and useful. With the technology we have it is important that we do everything we can do keep ourselves, family and friends safe. I think this could help keep people more safe and prevent more tragedies from occurring.
Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that’s the idea behind Rosé Time, a new Apple Watch app created for this year’s Cannes Lions festival.
Developed by mobile tech company Urban Airship and digital agency Intergalactic, Rosé Time uses beacon technology to connect with festival attendees who’ve downloaded the app when they arrive at the designated Cannes Lions Beach VIP Area. They’ll receieve a simple notification: “Rosé Time?” Click yes, and a glass is dispatched to your location.
“We wanted to be able to do more than just show up; we wanted to be able to inspire the global creative community with what’s possible in mobile,” said Scott Townsend, director of agency programs at Urban Airship.
Rosé Time will be active Monday through Thursday next week, from noon to 6 p.m. Roughly 10 staffer-servers, five each from the Intergalactic and Urban Airship teams, will be delivering the chilled glasses for free.
Townsend said the app came together in just two weeks. “Our goal isn’t really to serve thousands of glasses of wine. Our goal is to show people what’s possible in mobile, open their eyes to a cool experience. That’s why we’re delivering it, because we want to see the looks on people’s faces and be able to ask them about the experience.”
The exact brand of rosé being served has yet to be determined, but Townsend promised it would be high quality.
Why it’s hot:
This showcases what is possible in mobile and giving consumers a new experience to connect with a brand. This is only the beginning of what’s possible with mobile and this is an example of the creative thinking agencies are able to bring to life in today’s digital world!
Awareness of wearables was high as of last year, which is a long time in a tech category. A significant share (40% to 68%) of mobile media users polled worldwide in Q3 2014 were already well aware of wearable devices.
However, high awareness of wearables did not lead to a high rate of ownership in 2014. Less than 2% of the world’s population and less than 20% of internet users worldwide reported owning a wearable device last year. Ownership among US internet users was above the world average, however, ranging from 20% to 25%.
Fitness trackers continue to be the most commonly owned wearable device among internet users worldwide. Adoption of wearable devices outside the fitness category has been slower due to a less apparent value proposition.
The jury is still out on the Apple Watch. Despite robust sales, early reviews are mixed, with users unclear about the need for the product.
Still, forecasting firms have a positive outlook on the growth of wearable device shipments going forward, particularly smart watches. In fact, forecasts for smart watch shipments this year are more bullish than the year-one shipment projections made for the iPad.
Of note: Through 2019, sales are projected to skyrocket spurred by the wristband and smart watch category and further consumer interest in the Apple watch.
Of note: among internet users worldwide, ownership of wearable tech is on par with other trending tech and still in single digits with expectations to double within 1-3 years.
Key stats: females are faster adopting to wearable technology and express higher interest. 26% of female US internet users own a Fitbit device (vs 18% male) and 30% of females who don’t own, expressed interest to own any wearable tech (vs 24% males).
Why its Hot:
The state of the wearable products consumers are polled about in one survey are likely to have changed (for better or worse) by the time the next survey is conducted. Additionally, consumer awareness and opinions of wearable technology are in flux, so older surveys need to be weighed against newer findings to gain insight into how the market is evolving.
Of note: The wearables category includes a long and growing list of smart body wear, which makes it difficult for any one survey to probe deeply into consumer use of all the device types, let alone all the specific brands of devices on the market. But the trend is clearly growing and with that growth comes opportunity for marketers interested in targeting people not only based on where and who they are, but what activities they are engaging in at that precise moment. So we need to keep an eye, an ear, a wrist, a foot or a head on this movement very closely as it evolves.
The press finally tested the new Apple Watch and provided some extensive reviews. The hardware has generally received mixed-to-positive response.
– Apple Pay
– Less reliance on phone
– UX (takes a few days to learn the technology)
– Notifications (need to customize extensively)
– Lack of customization
Why It’s Hot: The jury’s still out on the product, but many enthusiasts believe that the Apple Watch will become the new iPod or iPhone, which will imply big industry changes. From hardware to software, there will be new business opportunities for its every element if the watch proves to be a success.