United Airlines started to face a challenge when they moved all of their flights from JFK to Newark – New Yorkers do not like to fly from Newark because they considered it too far away. To help with this problem, the airline created a data-centric campaign using digital displays on taxis to give live companions of travel times to JFK and Newark.
They worked with Verifone (tech company) to create the technology and Curb (taxi-hailing app) to provide real-time travel time estimates to each airport based on the cars location and traffic.
As a result, more than 810,000 new passengers chose to fly out of EWR during the period the campaign ran.
Why it’s hot: Price and convenience are key drivers that influence consumer decisions when it comes to purchasing flight tickets. United Airlines’ campaign cleverly used live data and met a key consumer pain point – convenience.
Why It’s Hot:
It’s always great to see a brand use its marketing dollars toward something that isn’t completely and utterly self-serving. Instead of an ad, they made something that might truly do something for people, a true relationship builder. Plus, they did it to address a notoriously painful experience all of us have had.
According to the Daily Mail, Samsonite and Samsung have been developing luggage that can identify itself, tell you if it’s being opened if you are not around and even follow you around. Working through GPS locators, the luggage will sync with a smartphone app to keep you apprised of your luggage’s condition and location at all times. That means if you don’t see the luggage at the carousel when you get off a flight, you can immediately track it through your app. It will also send an alert if it is moved or opened during the flight.
A built-in chip could also help bags check themselves in at airports. The chip would ping the airport when you arrive, identify the luggage and remotely tag it with flight and destination. You would then drop off the luggage at a carousel where it would be weighed and placed in line for onboarding.
Finally, the two companies are developing luggage that would follow about 6 inches behind you as you walk through the airport. With a built-in motor and GPS tracker, the luggage would make walking through the airport or to your hotel much easier.
Why it’s hot
The ability to check your luggage automatically, track where it is and even see if it’s been opened are practical GPS applications that make your life easier and travel a little less stressful. Once introduced, look for the trend in smart luggage to accelerate quickly.