Apparently this ad came out in September, but I was just served it on Instagram a couple of days ago, and it’s just plain fun.
Most political ads are easy to ignore, but not this one. It plays like a trailer for an action movie, and only at the end do we discover that Valerie Plame is a democrat running for Congress. It piques the viewers interest first, eschewing the common tendencies of both tuning out political ads and of ignoring messages from outside one’s political cohort.
Why it’s hot:
1. Democrats have a huge messaging problem. They’ve long been criticized for being kind of lame and generally unable to inspire voter turnout, which is the main thing they need to do in order to win elections. Valerie Plame is bringing a new edginess to the party.
2. Congressional races have entered the national stage. As Democrats are looking to turn Congress more blue to combat a nearly inevitable Trump win, democratic candidates are hoping to appeal not just to their future constituents, but to the country as a whole, to fund their campaigns. To do so, this ad focuses on key national political issues (“national security, health care, and women’s rights”) and takes direct aim at Trump.