British supermarket chain, Waitrose, already a leader in sustainability practices, is now using biomethane gas (provided by CNG Fuels) from food waste to power its delivery trucks. Similar to the efficiency efforts in food distribution of Norway supermarket delivery trucks, Waitrose trucks can travel up to 500 hundred miles on a batch of vegetables.
Consider this: in the United States, commercial trucks only get six miles to the gallon of gasoline, and we throw away 40 percent of our food waste per year. Quieter and more cost efficient, the Waitrose trucks pose a convincing model not only for other food purveyors (like fast food chains), but also industries that rely on trucks for distribution.
Why It’s Hot
Sustainability is key for brands today — because more and more consumers are rallying around brands that care about causes, and care about the greater good. It becomes really interesting when a brand leans on technology to erase it’s own footprint. Imagine the impact if every brand and everyone was challenged to do the same?