James Murphy has attempted to better the experience of the New York City subway system through an unusual approach; by fixing the the sound of it. Heineken began adding momentum to this campaign through marketing it’s progress and creating a website to track the timeline of this ambitious project. Murphy hopes to expand this to citywide art project where the use of turnstiles during rush hour will become a symphony.
Why its hot: Knowing that New York transportation has a negative image, and this creative project could revamp their image. Having Heineken attached also showcases the importance of incorporating and communicating social responsibility for a company.