A hair-care line billboard in Sweden showcased a new twist on responsive design in a busy subway station. The billboard recognizes when a train pulls into the station, then shows the model’s hair blowing around as if she was actually standing on the platform!
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Why It’s Hot
With marketers competing for eyeballs, this campaign unexpectedly calls the attention of passersby who are likely “tuned out” and texting on their phones, reading a book, or listening to music.
This demonstrates the continuing evolution of technological capabilities, particularly for out of home campaigns, at a marketer’s disposal today. The out of the box thinking and execution are what helped garner worldwide attention.