Storytelling without distraction

Designers and researchers Alexis Hope and Kevin Hu from MIT Media Lab have created a tool called “Fold”, which enables contextual content creation – helping the reader focus on content at hand.

It works by offering the reader “curated tangents” so they no longer have to break away to Google to find explanations or definitions: see full story.

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Why Its Hot?
If it takes off, it is a new way to craft journalism, helping their audience stay focused. Question is – what will it do to Advertising? The tool will be in beta this Summer 2014. To signup for updates go to Fold at MIT Media Lab.

 

 

 

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