Spotify for Artists

Spotify For Artists is an app launching this week that gives musicians and their managers mobile access to super-detailed analytics about their music and the people listening to it.

The Spotify For Artists app takes some of the most useful insights about an artist’s music—which songs are most popular, how many streams they’re getting over all, where those listeners live, and which playlists are helping win over new fans—and boils them down into digestible graphical charts. It’s a bit like Google Analytics for rappers, electronic DJs, and pop stars.

This isn’t the first time Spotify has made this kind of data available. Spotify For Artists is a product that first launched on the web in April, after a private beta period. First, Spotify opened it up to all artists (the first big, on-demand streaming app of its kind to do so). Now it’s letting them access it on their phones.

The app also gives artists some control over their presence on Spotify, allowing them to do things like update their bios, post playlists, and select the “artist’s pick” track that Spotify lets them display on their profiles.

Spotify For Artists is part of a broader effort to build more artist-facing tools and ’empower’ them. The company also started a program called Fans First, which uses data to detect the most obsessive listeners of a given artist and target them with special offers like pre-sale concert tickets or exclusive merchandise. The company has also been working harder to strengthen its relationships within the music industry and among artists, in part by hiring former Lady Gaga manager Troy Carter.

Why it’s hot: This is yet another way in which Spotify is leveraging their data in an interesting and unexpected way. It is great to see them making it readily available for artists who can benefit from knowing more about their core users. Additionally, making it available on a mobile app vs. just desktop (as they launched in April) makes this an even more accessible and useful tool to the music industry.

Source: FastCo