Swedish fintech startup Doconomy launched the first of these tools: DO, a credit card that tracks the carbon footprint of everything you buy, with a goal to “future-proof planet earth.”
Each purchase’s environmental impact is logged in the DO app. It includes in terms of how much CO2 and how much cash you should donate to charities to counteract the damage. By that it means it will provide people with the tools they need to make eco-friendly choices as easily as possible.
Why it’s hot
Doconomy removes the need for consumers to rely on brands’ sustainability claims. Instead an algorithm will assess their purchases and the user can decide whether they want to repeat them – becoming more aware and knowledgeable in the process.