Soundtrack of Your Life

Royal Caribbean is partnering with Berklee College of music to set your vacation photos to music using AI.

 Source: https://www.adweek.com/creativity/royal-caribbean-now-sets-your-vacation-photos-to-music-using-ai/amp/

Launching this week, Royal Caribbean is launching an online tool that turns user images into mini-videos with original music assembled by AI and inspired by the images themselves.

A picture from a botanical garden, of red flowers and green leaves, generates two bars of smooth jazz. An elaborate piece of graffiti on a brick wall renders into a crunching hip-hop beat.

The machine-learning process entailed more than 600 hours in which Royal Caribbean and a team of musicians and technologists reviewed hundreds of music tracks along with 10,000 photos, matching each of the 2.5 million combinations to one of 11 moods.

The A.I. in SoundSeeker uses Google Cloud Vision to identify objects, facial expressions and colors in a user’s photo by referencing the roadmap developed by the leaders in music theory at Berklee.

Why it’s hot

Tourism industry is always at the forefront of individualization beyond personalization by making something so personal and making it truly unique.