Out of necessity and through personal good will, late-night hosts are offering much-needed respite during this time. Taking to youtube sometimes with just their smartphones, they are performing without live in-studio announcers, without live bands. But the struggle is not only due to Covid-19. For months, late night hosts have been struggling with changing viewer habits especially in the younger co-hort who doesn’t watch SNL on Saturday nights.
The debate about whether late-night programs need to be viewed in their traditional time slot has been bubbling for months, particularly as the hosts, writers and producers have ramped up a slew of ancillary pieces of content: jokes posted all day on Twitter; traveling exhibits; Facebook video exchanges and more. Seth Meyers’ “Late Night” often posts its signature “Closer Look” commentary segments on Twitter several hours before the NBC program kicks off at 12:35 in the morning.
Why it’s hot: Having to test new ways to engage viewers could change the way late-night operates.