Snapchat Voice Recognition Lenses

snap-word-filter-speech-recognition

Starting August 1st, Snapchat has launched different lenses that animate when users speak simple words such as “love,” “yes,” “no,” wow.” Previously, lenses only worked with facial motions detected such as rising eyebrows or opening your mouth.

When these simple words are spoken it adds AR elements to the screen and is able to draw user engagement.

Why It’s Hot: This new technology in Snapchat, will allow users to be more engaged and be open to advertisers further down the road, similar to how lenses are currently used. This has the potential for users to use buzzwords related to a particular company, but ultimately proves to get user engagement with a brand.