Snapchat Spectables on… Babies?

In a new Mother Day’s commercial for Brawny was shot from the point of view of toddlers wearing snapchat spectacles (attached with a sunglasses strap to make sure they stayed on)

Cutwater (a SF agency), enlisted four real families and shot in their homes over two days. The glasses have no playback function, so the creative team had to capture as many “happy accidents” as they could all in 10-second bursts.

The CCO of Cutwater says, “Motherhood in particular can be a challenging time, and we wanted to highlight the strength and resilience that women have during this period through the perspective of their children. ‘Once a mother, always a giant’ seemed like a simple way to articulate this point of view, while celebrating women for the strong and resilient people they are.”

Why it’s hot: This is an awesome execution that uses (otherwise, kind of useless) snapchat spectacle technology to capture simple human truths from an unexpected perspective.

Source: Adweek