Snapchat Introduces A Redesign… Again

After Snapchat swore that they were going to stick by their decision to separate “Friends” stories and “Professional” stories they have updated their platform yet again. This time, they’ve kept the stories separated but now you can view all of them on the same page.

Users and celebrities alike commented on how much they did not like Snapchat’s (former) redesign. Back in February, Kylie Jenner Tweeted out that she doesn’t even open the app anymore. This little Tweet led to Snapchat losing $1.3B from it’s stock market value.

Snap’s CEO, Evan Spiegel spoke on the new redesign stating, “We are now focused on optimizing the redesign based on our ongoing experimentation and learning,” he said, explaining the changes. “For example, when we separated friends’ Stories from creator Stories, we also moved them to the left side of the camera and merged them into the Chat feed. We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behaviors.”

Why It’s Hot: It seems as though Snap’s former redesign all but killed off the platform. It will be interesting to watch and see if this latest update will win back some love from their (former) users.

Source: Newsweek