We all know how Snapchat is fighting to compete with Instagram and Facebook. Now, the most recent thing is their first TV commercial, in order to get new users.
The TVC that was released last weekend takes a minute to explain how Snapchat works and what functionalities it has, especially the ones related to AR. It’s clear by the tone of voice, the informative content and the people who appear on the commercial that they are looking for new users, older users.
One other interesting thing to mention is the way the position Snapchat – not as pure fun and refreshing platform, but “a camera, where how you feel is more important than how you look”.
Why it’s hot:
We are witnessing numerous attempts from Snapchat to stay relevant and this shows a more ” desperate” one. If people are living the app, if usage is decreasing, the only way to survive is to get new users.