Snapchat and Adidas put together a winning partnership. Adidas sold a new pair of shoes exclusively on the social media platform. By nailing the demographic exactly right (70 percent of consumers were 13 to 24-year-old women), they were able to sell out the new shoe in 6 hours (in Adidas defense, the last iteration of this shoe sold out in 24).
There was a direct e-com in app purchasing that allowed sales to be seamless. This was a great way to get the word out and the shoe out to influential people online before the wide release of the shoe.
Why it’s hot?
Adidas acknowledges the high value of a Snapchat audience, not just at CPC or ROI. These are people who are more likely to share their purchases and therefore provide added value.