Snapchat added a collection of geo-filters to its popular app that allow users to add fun labels and drawings based on their location.
Snapchat users can now add specific art and labels to snaps take in certain cities and destinations. For example, if you’re taking a photo at Disneyland, you’ll be able to swipe right to see art related to the amusement park; if you’re passing through a particular area of New York City such as the Flatiron District, you can add an overlay label to your picture based on that neighborhood.
It’s also possible to add a drawing of a roller coaster and ferris wheel while visiting the Santa Monica Pier; a SoulCycle lemon logo when you’re at one of its cycling studios; or TV, movie and theater marks near the Hollywood Walk of Fame in Los Angeles.
While the feature officially launched on Tuesday, the company has quietly been testing geo-location filters for some time. The first collection of new filters for special locations include neighborhoods in Los Angeles and New York.
The news comes just a few days after Snapchat users received a surprise collection of curated snaps from Brazil, revealing a glimpse at what it was like to be in the country for the World Cupfinal. Snapchatters in the region could send their photos and videos to “Rio Live,” an account that appeared automatically under contacts for all users.