Remember the ALS Ice Bucket Challenge? How could you not! Meet #SmearforSmear – the next social media campaign raising awareness around a cause using similar tactics.
Jo’s Cervical Cancer Trust, a U.K.-based organization that provides women with information about cervical cancer, has launched a selfie campaign called #SmearforSmear. The concept? Simple. Smear your lipstick, take a selfie, post it on social media, raise awareness and ultimately encourage women to get regular Pap smears to screen for cervical cancer. Then, nominate friends and family to do the same.
As of now, more than 1,200 images show up under the #SmearforSmear hashtag on Instagram, with more on Twitter and Facebook. Public figures, including model Georgia May Jagger are getting involved — and you can, too!
Why It’s Hot
If the ALS Ice Bucket Challenge is any indication, social media is a driving force behind raising awareness and connecting individuals through conversation topics unlike any other channel – and, provides a forum for these conversation topics to catch on like wildfire. Jo’s Cervical Cancer Trust recognizes this and chooses to get their message across through a channel where women are already proactively taking selfies… genius.