Remember the ALS Ice Bucket Challenge? How could you not! Meet #SmearforSmear – the next social media campaign raising awareness around a cause using similar tactics.

Jo’s Cervical Cancer Trust, a U.K.-based organization that provides women with information about cervical cancer, has launched a selfie campaign called #SmearforSmear. The concept? Simple. Smear your lipstick, take a selfie, post it on social media, raise awareness and ultimately encourage women to get regular Pap smears to screen for cervical cancer. Then, nominate friends and family to do the same.

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As of now, more than 1,200 images show up under the #SmearforSmear hashtag on Instagram, with more on Twitter and Facebook. Public figures, including model Georgia May Jagger are getting involved — and you can, too!

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Why It’s Hot

If the ALS Ice Bucket Challenge is any indication, social media is a driving force behind raising awareness and connecting individuals through conversation topics unlike any other channel – and, provides a forum for these conversation topics to catch on like wildfire. Jo’s Cervical Cancer Trust recognizes this and chooses to get their message across through a channel where women are already proactively taking selfies… genius.


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