In a New York Times opinion piece, Jaron Lanier, a computer programmer and futurist, argues that our data is being robbed from us by social media companies and used for algorithmic advertisements, in what amounts to a “crazy behavioral manipulation scheme.”
His proposed solution is that we should be paid for our data. Services like social media would no longer be free, but individuals would be compensated by commissions on any purchases their data influences.
Why it’s hot:
As digital advertisers, we have a special window into the power (or powerlessness) of data in influencing behavior. Knowing what you know, what would do you think is worth more: $5,000 or the value of all of the data you have accumulated up to this point?