65% of people skip pre-roll ads. But Busch Beer’s new “Tree-Roll” ad is giving people a compelling reason to watch to the end. For every full completion view, Busch is planting a tree.
They’ve partnered with the National Forest Foundation as part of the foundation’s effort to plant 50 million trees across America by 2023. For every $1 donated, 1 tree is planted.
The campaign ladders up to Anheuser-Busch’s larger effort to become the industry leader in sustainability.
Why It’s Hot
Besides being a creative way to get people to watch ads all the way through, Busch is hitting on a major area of interest for young Americans by taking a stand on climate change.