Save the Bros

Organic Valley recently displayed a new video in hopes of its viral potential. Nowadays, it is very common to see organic-related products advertised in straightforward product-centric messages. Especially in commercials like the ones that Whole Foods Market and Wegmans have produced containing a country-side landscape, farmers, happy cows, etc.

It’s is interesting to see Organic Valley take a different approach to attract a greater audience.

Why It’s Hot

Lately, we have been seeing brands tap into PSAs for the satirical aspect. For instance, T-Mobile just launched “Data Stash” with a similar type of campaign. Sarcastic PSAs might just be the latest trend in viral content.

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