Samsung has done something out of Ikea’s playbook and created reusable cardboard boxes for its new line of TVs.
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If you’re not digging the cat castle, they also provide instructions for other things such as a mini shelf, an entertainment stand or a coffee table.
They also partnered with online architecture and design magazine Dezeen to launch a design competition which offers a prize of $20K for the best upcycling solution.
Why it’s Hot
Cardboard waste results in “90 billion tons of cardboard and paper that’s being discarded every year in the US alone.” This upcycling project might not solve that, but it might get companies to come up with clever ways to give packaging a second life for as long as possible.