Sam’s Club will soon be introducing a whole new way to shop in Dallas, Texas. Their new location, called Sam’s Club Now, will serve as the company’s “epicenter of innovation,” where they’re testing everything from augmented reality product overlays to self-checkout via mobile app. A video on their site demonstrates what the experience could look like.
Shoppers will be able to make grocery lists on the app before entering the store. When they arrive, a map on their phone will direct them where to go to find the items on their list. The directions can also be activated by voice commands. Product pricing will use electronic labels — eliminating the need to manually print and replace signage. Scanning a product with their phone before adding it to a physical shopping cart allows for self-checkout when they’re finished.
AR product experiences will include showing ways to use the product, highlighting key features, and even speak to how items are sourced. There will also be kid-friendly experiences such as turning digital shopping carts into pirate ships or rockets.
Sam’s Club is using the new location to serve as a testing lab for these new technologies before rolling them out to other clubs. They’ll be using over 700 cameras to continually scan and optimize.
Why It’s Hot
Sam’s Club is testing innovative concepts that have the power to transform the everyday shopping experience.