From The Verge (emphasis mine):
Because of the coronavirus pandemic, Oakland-based band Thao & The Get Down Stay Down had a problem. Their plan to shoot a music video for their single “Phenom” was abruptly canceled as shelter-in-place orders rolled in. The band, crew, and dancers could no longer meet up in person, and they were faced with a decision: put everything on hold or figure out a way to make the music video remotely. “At first we didn’t know if we would even release the song because it’s about people unifying,” Thao tells The Verge. “So it was never an option for me to shoot the video solo.” But then her manager had an idea. What if they shot the music video entirely within Zoom?
Featuring Thao alongside eight dancers, the “Phenom” video went from concept to completion within a week. There was one pre-production meeting, one five-hour rehearsal, and one shoot day, all of which took place on Zoom. “If we were going to do such a thing and commit to it,” says Thao, “we had to do it really quickly because it is so of the moment.”
Why it’s hot:
It’s cool to see creative people using the medium of the moment (video conferencing) to create art in a short amount of time. It goes to show that what’s most important is not having the highest production value, but connecting with your audience.
Using Zoom as a medium places the viewer in emotional proximity to the band, making them relatable, but the creative approach to choreography within the Zoom frames heightens the medium from mere communication to the level of art.
Source: The Verge