Pop-up teeter totter wall

Rael San Fratello, <em>Tettertotter Wall</em> (2014). Courtesy of Rael San Fratello.
Over the weekend, there was a rare moment of celebration at the US-Mexico border: children from both countries played together on pink seesaws straddling the steel border fence separating El Paso and Juárez, Mexico. The almost surreally joyous scene was a temporary art piece titled Teeter-Totter Wall, meant to foster a sense of unity between the two nations.

Why it’s hot
Turn a highly charged area into a simple emotion about the joy of children’s playground
How can we inspire such simple meaningful ideas for our clients and brands?