Podcasts are far from new. However, they provide opportunities to reach and engage a very active group of consumers in an environment that they trust, for long periods of time during moments that are convenient for them.
Why It’s Hot
Trust content is hard to come by these days. Additionally, consumers increasingly expect information that’s tailored to their needs and interests. Podcasts provide opportunities to engage these consumers around complicated topics for long periods of time when it’s convenient for them.
For pharma companies looking to engage and educate HCPs around new treatment options or opportunities in digital health, this could provide opportunities for content creation and/or partnership. The same can be said for B2B and technology.