PepsiCo has launched two DTC websites this week – a first for the company

PepsiCo launched two new websites for consumers to directly purchase their portfolio of brands and products from the company itself as more Americans are shopping online due to the pandemic.

Website 1: Snacks.comĀ 

Website 2: Pantryshop.com

Why it’s hot: The pandemic is forcing even more manufacturers to reach consumers directly, completely bypassing retailers at a time when people are are avoiding in-person shopping trips when they can.

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