Both Instagram and Snapchat added new features to prompt increased voter participation in the US mid terms – and with statistics showing that younger people are less inclined to get out and vote, their efforts likely had a significant impact.
Instagram added a new set of stickers which enabled users to share that they’ve cast their vote and a story at the top of users’ feeds called “We Voted” highlighted all your friends’ stories if they used the “I voted” feature.
Snapchat also got in on the action, rolling out a range of election day stickers and Lenses to encourage users to share their activity, and added polling locations to their Map.
Why its hot
From a voter participation perspective, this form of peer sharing can be highly effective in encouraging others to vote.
Facebook has conducted a test of the same previously – back in 2010, around 340,000 extra voters turned out to take part in the US Congressional elections because of a single election-day Facebook message which, essentially, used a similar form of peer pressure to prompt increased participation.