One-Click Divorce

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Source: http://info.trendwatching.com/wechat-rolls-out-divorce-feature

Book an appointment with your local divorce registration office with the click of one button. Chinese messaging platform WeChat launched a new service that allows couples to file for divorce straight from the app. Only available to users in the Guangdong province for now, the feature is planned for a nationwide roll out.

Why it’s hot:

Messaging apps have become end-to-end lifestyle ecosystems and with 1.8 Billion messenger app users demanding new products and services, they offer immense opportunities for brands.

Winning trend-driven innovators understand – and then stay laser-focused on – the needs and wants of their customers. And then use those needs and wants to guide to which platforms, devices and technologies to innovate around.  – Trend Watching