On the Run: New Mobile Fitness Data

fitbitPut down the laptop. Since February 2013, the health vertical has seen 219% growth in unique visitors on mobile. Fitbit and MyFitnessPal are top mobile performers used primarily by women, who outnumber men 2 to 1.  ComScore’s new fitness data tracks the explosive mobile growth, which shows no signs of slowing. Now, where’s my Apple Watch?