Recently Vox came out with an article interviewing Seth Stephens-Davidowitz, author of Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are. Who said that polling that predicted Hillary Clinton’s win might have been up ended if pollsters had been exposed to data from Google.
Stephens did a deep dive into Google Trends under the hypothesis that people lie to pollsters, but they don’t lie to Google. He saw trends in increased searches of racial epithets and analyzed area data to find intent to vote (searching for polling places, researching candidates, etc.)
“There was a darkness and hatred that was hidden from traditional sources,” Stephens-Davidowitz says. “Those searches are hard to reconcile with a society in which racism is a small factor.”
When asked what he sees as his most startling finding…
I’m pretty convinced that the United States has a self-induced abortion crisis right now based on the volume of search inquiries. I was blown away by how frequently people are searching for ways to do abortions themselves now. These searches are concentrated in parts of the country where it’s hard to get an abortion and they rose substantially when it became harder to get an abortion. They’re also, I calculate, missing pregnancies in these states that aren’t showing up in either abortion or birth rates.
Why It’s Hot:
We are at a point of crisis in polling and electoral faith, if we have Google data to help us match results this might restore confidence in our system. This also can help point us to where people are under served or suffering in our country. By keeping anonymity, this lie free data collection keeps users protected but could use data for good…. or bad, I guess.