The No-Code Revolution
More and more software applications like Salesforce, Pipedrive, Trello, Airtable, and others have built platforms based on no-code principals. Some of these apps focus on specific functions like sales teams. Others deliver more general collaboration. Whatever the application, no-code software strategies include four areas of focus:
- Provide drag and drop “widgets” or other elements that can be visually organized to build apps or configure business processes
- Create simple “filters” and data queries to empower instant customization
- Use APIs to easily integrate data from various web services or other applications
- Broaden appeal to non-technical users versus targeting traditional developers
Why It’s Hot:
Low code or no code is becoming the trend more and more as the dominant channel is a small screen smartphone and performance and familiarity outweighs being unique for mass market audiences.
Products like Squarespace, Wix, Mailchimp, etc used to be considered great for the small business that can choose a canned template, but using them in the enterprise could democratize digital experience development outside of IT and speed up that time to market exponentially.
Look for more products that could scale to the enterprise where the big $$$ are and potentially a competitive advantage to get a landing page, emails, etc. designed and produced all within the same platform.