Nike Drops First eSports Spot

Nike’s first esports advertisement features gamers arrive at Camp Next Level — an esports training facility built by League of Legends player UZI. The retired League of Legends star was one of the first esports signings made by Nike.

The ad itself shows gamers being trained and worked in an (esports) training camp. Nike has come out saying that the ad is meant to try and remind esports athletes, who often practice extremely long days, that a healthy lifestyle and eating right is just as important as putting in long hours of practice.

Why it’s hot:
Nike didn’t hold back in it’s first eSports spot and launched in a Chinese market that is already booming. China’s e-sports revenue grew 54.69% YoY to $10.6 billion in the first six months of 2020. The spot will definitely spark discussion over Nike’s place in the esports world.