Launched in the UK recently, the Night Feed app is part of a great wave of innovations that are geared at providing real empathy for the female experience. It provides moms entertainment, useful content and a community of other mothers to connect during the lonely midnight feeding hours.
It’s been positioned as a “virtual sancuaty for the sleep deprived” and includes interviews with pediatricians and midwives, guides for breast feeding clothes, book clubs, and other interest-based groups.
“IT’S HARD TO PUT YOURSELF IN THE POSITION OF SOMEONE WHO IS THAT SLEEP DEPRIVED – With both kids, I’ve felt so lonely during the nights. No one else is up and you feel knackered and resentful… THE APP STEMS FROM WHEN I WAS IN THAT HEADSPACE”
Why It’s Hot: The app goes beyond regular baby feeding apps that only monitor feeding times and amounts, it shows real understanding and emapthy for the real female experience.