Netflix’s Binge Interruption

Many would argue that the primary benefit Netflix provides is the ability to binge multiple hours of a show or movies without interruption.

But recently, subscribers have been hit with a major disruption: 10-20 second promotional videos recommending other Netflix titles. They appear between episodes, reminding viewers not to miss a different show on Netflix. Sound familiar?

In response to the outlash Smita Saran, a company spokeswoman, stated “These video promos are actually personalized recommendations for titles we think a member may enjoy watching. In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster.”

But the people have spoken. Top complaints surround not being able to mute or skip the videos, as well as the fact that they literally pay to not have to watch commercials.

Why It’s Hot: Netflix reported adding only 674,000 subscribers last month when it forecasted it would add 1.2 million. This lack of progress could be prompting Netflix to try new ways to sponsor their content but on the other hand, could push subscribers away with such disruptive features.

Source: https://www.theverge.com/2018/8/17/17722910/netflix-video-promo-feature