Last September, Netflix enabled people to privately recommend content to their friends on Facebook. Now, Netflix has expanded that private sharing capability to Android users, who can now send and receive recommendations right from their phone. The service is also integrated with Android Wear-powered smartwatches: issuing an alert to users who can then use their phone to watch content, thank their friend, or view details about the show.
Why It’s Hot?
Great example of a brand identifying their customer habits, in this case, privately recommending content to friends, and providing an integrated means of doing so across social, mobile, and wearables.