Nebraska: “Honestly. It’s Not For Everyone.”

The state of Nebraska is attempting to work its way out of its dead last position on the list of states that tourists are interested in considering for vacation through a new campaign which was revealed yesterday.

The Denver agency Vladimir Jones is giving the state a self-deprecating Midwestern spin with it’s new campaign; “Nebraska. Honestly, it’s not for everyone.” Nebraska is often overlooked as a fun and interesting place to visit but the campaign is hoping to point out plenty of those offerings in some of the creative. The state’s farmland, rivers, festivals and geologic parks are all featured in it’s quippy executions.

It’s a major shift from the previous slogan, “Visit Nebraska. Visit Nice.” The agency took a major risk as the approach could either be marketing genius or continue to solidify Nebraska’s built-in perceptions further. Reactions were mixed. Some shook their heads at the campaign while others felt it captured the state’s essence well.

Why it’s hot: Regardless of how well the campaign is received, it will turn heads and grab the attention of an audience that might have never considered the state.

https://www.adweek.com/brand-marketing/nebraska-snubs-its-haters-with-new-tourism-slogan-honestly-its-not-for-everyone/?utm_content=position_1&utm_source=sailthru&utm_medium=email&utm_term=AW_Adfreak&utm_campaign=Adfreak_Newsletter_2018101816&s_id=59edf19472fbf2544c8b5862