Just in time for International Women’s Day, Budweiser is releasing reimagined ads from the 50’s and 60’s for today’s audience. Understanding that sexist ads that objectify women no longer fly with consumers who expect brands to be more progressive, Budweiser is re-releasing the ads to nod to their past heritage, but make a point about its future.
The campaign, released today in conjunction with International Women’s Day, features full-page color ads in The New York Times, Chicago Tribune and Los Angeles Times that juxtapose sexist Bud print ads from the 1950s and 60s with updated versions portraying women in empowered roles.
Women now comprise more than 80% of the brand’s marketing team, so it’s refreshing to see that for them it’s about using their past to serve as a launching pad to show women in a more balanced way.
Why it’s hot:
Rather than hide their sexist past, the brand is showing how they can evolve in their thinking, especially in these times of extreme divisiveness.