Mattel’s New Barbie is Listening to Your Kids

Mattel’s new “Hello Barbie” hits store shelves later this year and has more tricks up her sleeve than just saying hello. With the press of a button, Barbie’s embedded microphone turns on and records the voice of the child playing with her. The recordings are then uploaded to a cloud server, where voice detection technology helps the doll make sense of the data. The result? An inquisitive Barbie who remembers your dog’s name and brings up your favorite hobbies in your next chitchat.

Why It’s Hot: 
The overall concept is interesting — a toy that listens and learns your child’s preferences and adapts accordingly … a true demonstration of personalization. The obvious downside is that nobody really knows what is being done with all that data (collected from kids!) and puts a level of accountability on the company. For example, children confide in their toys – so what if a child admits that they get hit by a parent? Should Mattel be on the hook to report it?

Leave a Reply